According to a report by Business Insider:

The Mobile Web Is Dead, It’s All About Apps

People spend 86% of their time on IOS and Android devices in apps. The mobile browser only accounts for 14% of our time now…

Below are a Few Facts about Mobil APPs from OnGuardOnline.org:

Mobile App Basics

What’s a mobile app?

A mobile app is a software program you can download and access directly using your phone or another mobile device, like a tablet or music player.

What do I need to download and use an app?

You need a smart phone or another mobile device with internet access. Not all apps work on all mobile devices. Once you buy a device, you’re committed to using the operating system and the type of apps that go with it. The Android, Apple, Microsoft and BlackBerry mobile operating systems have app stores online where you can look for, download, and install apps. Some online retailers also offer app stores. You’ll have to use an app store that works with your device’s operating system. To set up an account, you may have to provide a credit card number, especially if you’re going to download an app that isn’t free.

Data Plans and Wi-Fi:

Two ways to access the internet from your phone

You can access the internet using a data plan tied to your phone service, or through a Wi-Fi hotspot. Phone companies generally charge a monthly fee for a data plan that can connect you to the internet.

Wi-Fi connections usually are faster, but you have to be in range of a hotspot to use one. Most public Wi-Fi hotspots – like those in coffee shops, airports, and hotels – don’t encrypt the information you send over the internet and are not secure. Get tips for using public Wi-Fi.

To set up a home wireless network, you’ll need to pay for internet access and a wireless router, and you’ll want to take steps to secure the network.

Why are some apps free?

Some apps are distributed for free through app stores; the developers make money in a few ways:

  • Some sell advertising space within the app. The app developers can earn money from the ads, so they distribute the app for free to reach as many users as possible.
  • Some apps offer their basic versions for free. Their developers hope you’ll like the app enough to upgrade to a paid version with more features.
  • Some apps allow you to buy more features within the app itself. Usually, you are billed for these in-app purchases through the app store. Many devices have settings that allow you to block in-app purchases.
  • Some apps are offered free to interest you in a company’s other products. These apps are a form of advertising.

Does Your Business Need a Mobil APP?

If You Need an APP for Your Business or Personal Use,

Contact Robert Karpie @ B4HEART@mail.com

Semper Fi…


© Copyright  2009 – 2015 and Beyond 

By Robert J. Karpie  / B4HEART Publishing B4HEART PublishingB4HEART Publishing!

All Rights Reserved…  


Does Your Business Need A Mobile APP…

According to an article from Forbes:

 Yes and Here’s Why Your Business Needs Its Own Mobile App

 1.  Be Visible to Customers at All Times

Statistics show that the average American spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.


  1. Create a Direct Marketing Channel

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more. One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

  1. Provide Value to Your Customers

Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers. (Check out PunchMe, a service that lets you create smartphone-based loyalty programs.)

  1. Build Brand and Recognition

A mobile app for your business can greatly contribute to your brand awareness. I’d like to break this topic down into two aspects, the combination of which will make your app a true winner:

  • A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
  • The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

 5.  Improve Customer Engagement

No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?

  1. Stand Out From the Competition

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!

  1. Cultivate Customer Loyalty

Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. I am not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.

If You Need an APP for Your Business or Personal Use, Contact Robert Karpie: B4HEART@mail.com

Phone — (716) 780-4900

Semper Fi…


© Copyright  2009 – 2015 and Beyond 

By Robert J. Karpie  / B4HEART Publishing B4HEART PublishingB4HEART Publishing!

All Rights Reserved… 

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© Copyright  2009 – 2015 and Beyond 

By Robert J. Karpie  / B4HEART Publishing B4HEART PublishingB4HEART Publishing!

All Rights Reserved…  

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